OUR STORY

We didn’t build Urban because we liked the property market.

False photography

Holi Festival

Purple Plan

Inconvenient viewing times

Suri Fashion

Exhausting negotiations

Cassette Project

Inflexible payment options

We all know that finding and moving into your new home is an overwhelming experience.

The journey is packed with endless moving parts, and every one of them feels completely out of your control.

But what if you could make choices that worked for you, at every stage of your home search?

Rather than doing things the way they’ve always been done, we’re starting with how they should be done—by making the journey to find your new home joyful rather than painful.

We’re not from the real estate industry. We don’t belong. And that’s a good thing.

We're making renting easy, honest and empowering by bringing the entire rental journey online.

With Urban, you can discover inspected homes, visit on your own and pay your rent monthly.

OUR STORY

We’re Urban.

Who we are

Edgy

We are lighthearted, playful and relatable, without being insincere.

Friendly

We are lighthearted, playful and relatable, without being insincere.

Empowering

We are lighthearted, playful and relatable, without being insincere.

How are we different?

We didn’t build Urban because we liked the property market. We didn’t build Urban because.

We engage members.

Urban has the most engaged members in the industry, with the highest mobile engagement of any insurer. 43% of our members’ first visits to the doctor are routed through our technology and customer service teams.

We go where our members are.

We make it easy for members to manage their care online. 63% of our member interactions with the health care system are virtual and 41% of our members turn to our web and mobile apps every month.

We go where our members are.

We make it easy for members to manage their care online. 63% of our member interactions with the health care system are virtual and 41% of our members turn to our web and mobile apps every month.

Rent like never before–on your phone.

We're making renting easy, honest and empowering by bringing the entire rental journey online.